A Bio Of Dallin Larsen - MonaVie's CEO

Published: 11th October 2010
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Dallin Larsen grew up in Rexburg, Idaho, and was one of 7 sons and 3 daughters born to Keith and Betty Larsen. Of his siblings, Shawn went on to follow in his grandfather's footsteps and become mayor of Rexburg, whilst Randy would help Dallin found MonaVie many years later.

As a boy Dallin and his brothers would undertake hard manual labour on the local farms, moving sprinkler pipes by hand. He would also be expected to carry out tasks around the house for his parents. At school, Dallin was a popular boy who got on with everyone, and so it was clear from an early age that he had both the work ethic and the charisma to succeed in business.

Dallin Larsen studied a B.S. Degree in Finance at Brigham Young University in Utah. Brigham Young University is America's largest religious university, and is owned by the Church of Jesus Christ of Latter-day Saints, otherwise known as the Mormon Church.

Utah is the spiritual heartland of Mormonism. Seven tenths of Utah’s population are Mormon, following the traditions set by their forefathers who travelled across three quarters of the continent to arrive at ‘the promised land’ of Salt Lake City, where they could be free from persecution. Brigham Young was the leader of the Mormon movement from 1847 until his death in 1877. He was the founder of Salt Lake City, and it is after him that the university is named. Brigham Young is generally regarded as being responsible for placing racial restrictions on the Church's priesthood, limiting the ability of black African Mormons to participate in the Church.

The modern-day university's students are almost entirely members of the Church of Latter-day Saints, and approximately 97% of male graduates from the institution have taken a 2-year break from their degree to serve as Mormon missionaries.

Upon leaving the University, Dallin Larsen became involved in multi-level marketing, but success did not come instantly to him. Prior to MonaVie Larsen had been a senior executive with another MLM company which sold a similar juice product to the one MonaVie would later produce, but it was shut down by the Federal Drug Administration only a year after Larsen left his role, for falsely claiming that its juice was scientifically proven to cure diseases such as cancer and Alzheimer's.

In 2003 Larsen founded an MLM company called Monarch Health Sciences, which sold weight-management products, and in 2005, after the development of the juice product by his associate Ralph Carson, Larsen founded MonaVie which superseded his old company, and took over production and distribution of the juice. Larsen hoped to create a business where everybody would pull in the same direction, and move towards a common goal.

MonaVie experienced a monumental rise in fortunes, becoming one of America's fastest growing companies. Larsen, in his 2009 message to the MonaVie family, compared the company to Avon, which had been in existence for 123 years, and called his own company 'pre-kindergarten' in comparison. Using this metaphor, the cumulative sales of more than $2billion in 4 years seems even more impressive.

To find out more about Dallin Larsen and MonaVie, visit ExplosiveMLM.com

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